DATE: Tuesday, May 25           ON-DEMAND

DURATION: 30 minutes

Marketers are challenged with demonstrating value and impact at every touchpoint. Data across multiple platforms must be joined and transformed into actionable insights -- to enable valuable measurements and improve customer experiences -- also proving your worth as a modern marketer!

Achieve modern marketing star status by considering the foundational elements that will be discussed by LeapPoint experts in this webinar including:

  • The data needed across a connected marketing stack that includes Adobe + Workfront
  • The key stages of data and reporting maturity to determine where you’re at currently
  • How Adobe Analytics and Target inform attribution and drive marketing personalization at scale
  • How other integrated data components from your technology stack inform and complete the picture for campaign ROI -- to reaffirm your marketing star status

Interested in our other webinars on Adobe solutions? Learn more about previous and upcoming events on our series page



David Cornwell

Technical Architect

David Cornwell is a connected-work specialist who works with leaders and subject matter experts to implement human-centric processes, utilizing appropriate systems of record and building integrations between those, where appropriate in order to achieve commercial results. Coming from an Automotive IT background where he worked with large global manufacturers, distributors and retailers, David has a wide range of experience in integration (Fusion and other iPaaS platforms), work management (Workfront), business intelligence (Power BI), project management, cloud infrastructure, virtualization and networking. David thrives on the satisfaction of delivering increased efficiency and job satisfaction for users, and profitability for his customers.

Don McAdang

Managing Director, Commercial Services

Don oversees LeapPoint’s Commercial Services Team. With over 20 years in Financial Services Marketing at Charles Schwab, Don brings a seasoned leadership perspective to our Marketing, Analytics, and Business Intelligence practice areas. As a marketing and technology stack advisor, Don is passionate about driving growth and ROI by maximizing how people, processes, and technology come together in today’s digital economy. His transformation work includes enabling strategic planning, marketing execution, data capture, and insights leveraging best-of-breed technologies.

Gagan Soodan

Director, Strategic Solutions

Gagan Soodan is an experienced technology sales leader focused on helping customers across industry verticals achieve their desired business outcomes. In his 12 years of professional services experience, Gagan has had the opportunity to participate in and lead initiatives such as Technology consulting, Digital Transformation, and Systems Integration. His domain strengths include Business consulting, Account management, Consultative sales, and sales enablement. Gagan is passionate about problem-solving and winning client’s trust through data-driven insightful sales techniques.

Nicholas DeBenedetto


Nicholas DeBenedetto is responsible for establishing LeapPoint’s corporate vision and strategy. He has also created the operational environment and culture to achieve it. He is responsible for building and maintaining a brand that is trusted to deliver high-quality outcomes to our clients and an environment where teammates can flourish and realize their greatest potential. Mr. DeBenedetto has over 20 years of business and technology experience solving some of the most complex business challenges. He has led teams and implemented numerous global management and technology solutions for portfolios of multi-billion dollar programs. He has advised and served commercial and federal executives across many industries and leads with an enterprise change management focus to ensure client investments drive the outcomes for which they set out for.

Gagan Soodan

Director, Strategic Solutions